About
Where Master Craftsmanship Meets Your Vision.
Jewelry is more than precious metals and gemstone - it is a vessel for personal memory, milestones, and individual identity.
I am Benny P., a diamantaire, a diamond specialist active in the trade since 1994 and an official member of the Israel Diamond Exchange.
With over 32 years of experience as a certified gemologist and master jewelry maker, I have dedicated my life to the art of bespoke design. I believe true luxury isn't mass-produced on an assembly line; it is forged entirely by hand, tailored to a single person, and crafted with uncompromising care.
Because every step of my process is done by hand, nothing is impossible. You might arrive with a rough napkin sketch, a cherished heirloom you wish to reimagine, or simply an idea you can only describe in words. We can bring it to life together. My deep gemological background ensures every diamond and gemstone is hand-selected for exceptional beauty and quality, while decades of bench experience allow for complex, custom metalwork.
When you work with me, you receive a dedicated, white-glove service directly with your jeweler. You get complete personal attention from concept to completion, paired with surprisingly quick turnaround times - so your dream piece is in your hands without the long wait.
If you can dream it, I can create it.
Why 120BPM
120 beats per minute is the heart rate of someone who is excited: of pure, unfiltered joy.
The name is Benny P. The initials BP sit right there in the name. The 120 BPM is the rest of the story: the average heart rate of a person in a moment of excitement, of extreme joy. It's the pulse before a question gets asked, before a box gets opened, before someone sees their own hand differently.
That feeling is the whole brief. It's what the studio is chasing while we work on your piece together, and what it should give back every single time you put it on, years later, without thinking.
Made by hand
Forging, carving, setting and finishing all happen in-house. No white-label manufacturing, no drop-shipped settings.
Material with history
Recycled and client-owned gold wherever possible; stones sourced from cutters we know by name.
By appointment
Consultations are booked, unhurried and private, in the studio, or by video if you're far away.